This was the conclusion of the inaugural lecture delivered by Dr. Milan Doj\u010dinovi\u0107<\/strong>, titled \u201cKey Actors of Modern Lobbying,\u201d<\/strong> held at the Faculty of Philosophy, University of Ni\u0161<\/strong>, on Friday, November 7, 2025<\/strong>.<\/p>\n\n\n\n
The lecture took place in Room 434<\/strong>, on the fourth floor of the Faculty building, before a committee composed of the following professors: Assistant Professor Dr. Neven Obradovi\u0107<\/strong> (Chair of the Committee), Associate Professor Dr. Marija Vujovi\u0107<\/strong> (Committee Member), and Full Professor Dr. Tatjana Vuli\u0107<\/strong> (Committee Member). The event was attended by students and guests<\/strong>, among whom were double Ph.D. holder and founder of the science of lobbying, Nenad Vasi\u0107<\/strong>, Secretary of the \u201cSerbian Lobbyists\u2019 Association,\u201d endocrinology specialist Dr. Radivoj Koci\u0107<\/strong>, and President of the Association \u201cLobbying for the Public Interest,\u201d M.Sc. Ana Aleksi\u0107.<\/strong><\/p>\n\n\n\n Guests and participant of the inaugural lecture at the Faculty of Philosophy in Ni\u0161 (from left to right): Dr. Dr. Nenad A. Vasi\u0107, Ana Aleksi\u0107, Dr. Milan Doj\u010dinovi\u0107<\/em><\/p>\n\n\n\n By delivering his inaugural lecture on the assigned topic<\/strong>, Dr. Doj\u010dinovi\u0107 presented a linguistic clarification, the history, theory, and the most recent facts<\/strong> concerning the current topic of lobbying \u2013 its role, mechanisms, and actors in today\u2019s democratic societies of the modern world<\/strong>, with a special focus on the Republic of Serbia.<\/strong><\/p>\n\n\n\n Dr. Doj\u010dinovi\u0107 emphasized that lobbying is not merely an activity of various elites, but also the subject of research of a new science \u2013 Lobbistology<\/strong>, a discipline that studies the theory and practice of various forms of lobbying. He supported this claim with two arguments: Lobbistology has its own specific subject of study and its own unique research method that no other science possesses.<\/strong> He also noted that Lobbistology entered the world of science as an independent and autonomous discipline in 2017<\/strong>, when the first book on the subject, titled Introduction to Lobbistology<\/em><\/strong> by Nenad A. Vasi\u0107<\/strong>, was published \u2013 the first of its kind in the world.<\/strong><\/p>\n\n\n\n Slide from the presentation by Dr. Milan Doj\u010dinovi\u0107<\/em><\/p>\n\n\n\n Speaking about Lobbistology as a new scientific discipline that studies lobbying<\/strong>, Dr. Doj\u010dinovi\u0107 pointed out that lobbying is an extremely complex process<\/strong> in which interests, law, and ethics intertwine<\/strong> with public action \u2013 areas that require understanding, knowledge, and responsibility.<\/strong><\/p>\n\n\n\n Precisely because of the complexity of the subject matter<\/strong>, from the standpoint of Lobbistology, lobbying deserves to be introduced at universities first as a course on lobbying and influencing<\/strong>, and later through a dedicated Department of Lobbistology<\/strong>, with a group of related scientific disciplines and academic programs. Therefore, Lobbistology, which includes two important industries \u2013 lobbying and influencing \u2013 should receive greater attention from the academic community<\/strong>, as it provides essential knowledge and skills<\/strong> that connect theory and practice in the interest of the public good, humanity, and the global community.<\/strong><\/p>\n\n\n\n By defining the greatest power as knowledge combined with influence<\/strong>, Dr. Doj\u010dinovi\u0107 opened a new chapter in thinking about innovative education \u2013 and with good reason.<\/strong><\/p>\n\n\n\n Discussing the structure and dynamics of lobbying<\/strong>, its actors and achievements in practice<\/strong>, Dr. Doj\u010dinovi\u0107 raised the question of how modern academic programs can respond to changes in society and the labor market.<\/strong> His inaugural lecture demonstrated that understanding decision-making processes, public policies, and communication strategies<\/strong> is today essential for all those who wish to participate actively in social life<\/strong> \u2013 not only politicians, but also students, researchers, and citizens<\/strong>, and particularly lobbyists and influencers.<\/strong><\/p>\n\n\n\n It will certainly be recorded in history that Dr. Milan Doj\u010dinovi\u0107 from Ni\u0161 delivered the first inaugural lecture in the world from the standpoint of Lobbistology.<\/strong> In doing so, he wrote not only his personal but also scientific history<\/strong>, expanding and presenting this new discipline while making a significant contribution<\/strong> through his treatment of the assigned topic in the best possible way.<\/strong><\/p>\n\n\n\n Through the scientific study of lobbying<\/strong>, not only is cooperation between academia and civil society strengthened<\/strong>, but a path is shown toward high-quality university and faculty education for the future we want.<\/strong><\/p>\n\n\n\n Let us move in that direction \u2013 without hesitation.<\/strong><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Author: Ana Aleksi\u0107 \u201cModern lobbying is a complex system in which the interests of economic, political, and social actors intertwine. Key stakeholders \u2013 corporations, lobbying agencies, non-governmental organizations, the media, and state officials \u2013 together shape the environment in which decisions of public importance are made. Understanding their roles and mutual relationships is of crucial […]<\/p>\n","protected":false},"author":1,"featured_media":2197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,1],"tags":[365,372,281,373,369,368,370,360,361,364,380,362,235,377,375,374,379,378,366,290,371,367,376],"class_list":["post-2187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-en","category-uncategorized-sr","tag-academia","tag-agencies","tag-beograd-en","tag-economic","tag-education","tag-faculty","tag-future","tag-influence","tag-influencing","tag-innovative","tag-interest","tag-lobbistology","tag-nenad-vasic-en","tag-nis","tag-nvo","tag-political","tag-public","tag-publicinterest","tag-scientific","tag-srbija-en","tag-stakeholders","tag-university","tag-universityofnis"],"_links":{"self":[{"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/posts\/2187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/comments?post=2187"}],"version-history":[{"count":8,"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/posts\/2187\/revisions"}],"predecessor-version":[{"id":2218,"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/posts\/2187\/revisions\/2218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/media\/2197"}],"wp:attachment":[{"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/media?parent=2187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/categories?post=2187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lobisti.rs\/en\/wp-json\/wp\/v2\/tags?post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/lobisti.rs\/wp-content\/uploads\/2025\/11\/80db22cb-b501-4414-8c47-bc916d88ccc0-1-768x1024.jpg\")
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