Komentar: Snežana Đapić

U susret primeni institucionalno uređenog procesa lobiranja u Srbiji autori Ana Aleksić i Miodrag Škundrić čitaocima predstavljaju pregled, kako teorijskih razmatranja o lobiranju, tako i zakonske regulative ove oblasti delovanja.

Imajući u vidu da je lobiranje prisutno u javnoj sferi već decenijama, a da nije bilo obuhvaćeno domaćim propisima, za ovu delatnost se vezuju brojne nedoumice, kao i neretko negativna konotacija.

Sam predmet lobiranja, uticaj na donosioce odluka, u mnogima budi upitanost o tome ko, na koji način, koristeći koja sredstva i u ime koga može da vrši uticaj, kakav će uticaj imati na društvo i građane, i da li je on isključivo oruđe onih koji su bolje pozicionirani na društveno-ekonomskoj lestvici.

Mišljenja smo da će tekst koji sledi biti koristan izvor informacija, kako zainteresovanima da saznaju šta u stvari lobiranje predstavlja, tako i onima koji razmišljaju da svoje ideje ili poslovne poduhvate podrže i ojačaju kroz formalan proces lobiranja u Srbiji.

Na koji način angažovati lobistu, šta podrazumeva opis posla onoga ko lobira, način na koji je njegov rad regulisan, samo su neka od pitanja čije jasne i pregledne odgovore nudi tekst koji sledi. Takođe, autori nam u okviru teksta daju model obraćanja lobiste koji je dragoceni alat za sve one koji, kao neformalni zastupnici ideja ili boraca za svoja građanska prava, mogu da koriste, odnosno da strukturišu svoje ideje i aktivnosti kroz različite segmente koji proces zastupanja zahteva.

Given that lobbying has been present in the public sphere for decades without being covered by domestic regulations, this activity is often associated with numerous uncertainties and frequently carries a negative connotation.

The very subject of lobbying—exerting influence on decision-makers—raises questions about who, how, and with what means and on behalf of whom can exert such influence. It also prompts concerns about the impact this influence will have on society and citizens, and whether it is exclusively a tool for those who are better positioned on the socio-economic ladder.

We believe that the following text will be a valuable source of information, both for those interested in understanding what lobbying actually entails and for those considering supporting and strengthening their ideas or business ventures through a formal lobbying process in Serbia.

How to engage a lobbyist, what the job description of a lobbyist entails, and how their work is regulated are just some of the questions that the following text provides clear and comprehensive answers to. Additionally, the authors offer a model for lobbyist communication, which is a valuable tool for those who, as informal advocates of ideas or fighters for their civil rights, can use to structure their ideas and activities through the various segments required by the advocacy process.

Comment author Snežana Đapić