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Tue,Feb,2026

Small Book on Lobbying

Given that lobbying has been present in the public sphere for decades without being covered by domestic regulations, this activity is often associated with numerous uncertainties and frequently carries a negative connotation.

The very subject of lobbying—exerting influence on decision-makers—raises questions about who, how, and with what means and on behalf of whom can exert such influence. It also prompts concerns about the impact this influence will have on society and citizens, and whether it is exclusively a tool for those who are better positioned on the socio-economic ladder.

We believe that the following text will be a valuable source of information, both for those interested in understanding what lobbying actually entails and for those considering supporting and strengthening their ideas or business ventures through a formal lobbying process in Serbia.

How to engage a lobbyist, what the job description of a lobbyist entails, and how their work is regulated are just some of the questions that the following text provides clear and comprehensive answers to. Additionally, the authors offer a model for lobbyist communication, which is a valuable tool for those who, as informal advocates of ideas or fighters for their civil rights, can use to structure their ideas and activities through the various segments required by the advocacy process.

Comment author Snežana Đapić

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