Da li smo medijski pismeni?

Kika

Mlada beogradska jutjuberka se ubila!

Engleski Dejli Miror objavio je 09.12.2021. godine, da je mlada  jutjuberka (Kristina Kika Đukić) godinama unazad bila žrtva sajber bulinga (nasilja na internetu), a spominje se i potresan video snimak koji je Kika objavila, u kome je objasnila kroz šta prolazi. Ona je objasnila maltretiranje kojem je bila izložena i rekla da je važno da bude srećna i da radi ono što želi tokom svog života – navodi Dejli Miror.

Portal medijskapismenost.hr

U Hrvatskoj država preduzima ozbiljne mere za zaštitu građana od medijske manipulacije i nasilja. 

Osnovan portal medijskapismenost.hr

Osnivači ovog portala, Agencija za elektronske medije i UNICEF, okupili su brojne partnere koji svojim delovanjem doprinose podizanju medijske pismenosti u Hrvatskoj i kvalitetnijem sadržaju portala. Od početka partneri portala su Akademija dramskih umetnosti, Fakultet političkih nauka, Hrvatski audiovizuelni centar i Hrvatski filmski savez.  Naknadno su se uključili Akademija za umetnost i kulturu Osijeka, Odsek za komunikologiju Hrvatskih sudija, Odsek za komunikologiju Univerziteta u Dubrovniku, Učiteljski fakultet Univerziteta u Zagrebu, Univerzitet VERN i Visoka škola Edvard Brenays.

„Medijska pismenost jedna je od ključnih kompetencija za život i rad u digitalnom medijalizovanom svetu, koji se konstantno ubrzano razvija i menja, te za aktivno građansko učestvovanje u društvenim, ekonomskim, kulturnim i demokratskim procesima.” –  navodi se na ovom portalu. Akcenat se stavlja na edukaciju dece i mladih u tom smeru jer je to najbolji način zaštite od potencijalno štetnih medijskh sadržaja, dezinformacija i propagande.

Laš kozmetiks 

U borbu za bezbednost na internetu se u svetu uključuju i veliki oglašivači. Francuski kozmetički brend Laš kozmeks je 26. novembra 2021. godine deaktivirao svoje naloge na Fejsbuku, Instagramu, TikToku i Snepčetu, sa namerom da skrene pažnju na negativan uticaj tih platformi na mentalno zdravlje ljudi. Kompanija je najavila da će ostati van društvenih mreža sve dok „platforme ne obezbede bezbednije okruženje za svoje korisnike.“

Influens akademija

U Srbiji je tokom septembra 2021. godine realizovan projekat  Influens akademija koji je okupio trinaest influensera sa oko dva miliona pratilaca na platformama  Instagram i Tik Tok. Oni su  prošli obuku u cilju razvijanja veština kritičkog promišljanja medijskih sadržaja kako bi na odgovoran način kreirali poruke kojima su njihovi pratioci izloženi. Projekat Influens akademija realizovala je reklamna agencija Propulsion a podržala USAID. „Građani i privreda imaju visok nivo razumevanja medijskog i digitalnog okruženja i u mnogim oblastima iznad evropskog proseka” – izjavio je Darko Sokolović, direktor agencije. 

Izložba Medijska pismenost protiv lažnih vesti

Udruženje Savet za štampu je u okviru projekta Izgradnja poverenja u medije u Jugoistočnoj Evropi i Turskojfaza dva, koji su podržali Evropska komisija i UNESCO, organizovalo je izložbu u Nišu u holu gimnazija „Stevan Sremac“ i Bora Stanković.“ Kako kažu organizatori, izložbu čine četiri „totema“ koji stoje u prostoru i učenicima nude odgovore na pitanja: Zašto su lažne vesti loše iako su zabavne? Šta su dezinformacije i ko ih najčešće širi?

Vuk Vico

Mladi influeser Vuk Vico u emisiji Skrolovanje izjavio je da influenseri u Srbiji zarađuju dva do tri puta više od prosečne plate, „a ljudi i dalje kažu da samo debili snimaju i da to može svako.“

Medijska pismenost u Srbiji je na izuzetno niskom nivou

Nedim Sejdanović, novinar i književnik, izjavio je da je medijska pismenost u Srbiji na izuzetno niskom nivou, ne samo zato što na to ukazuju rezultati različitih istraživanja, već na to ukazuju ovde prisutni pokazatelji i fenomeni. „U Srbiji mediji kontinuirano krše kodeks profesije i elementarna pravila profesije, a i dalje imaju veliki uticaj na javno mnjenje i veliko poverenje građana, kako sami tvrde. To zapravo govori o tome da bi, pre svega država, a i civilno društvo, moralo da radi na poboljšanju medijske pismenosti u zemlji.“ – rekao je novinar i književnik Nedim Sejdanović (izvor Beta)

Are We Media Literate? 

Kika

Young Belgrade YouTuber Took Her Own Life!

The English Daily Mirror reported on December 9, 2021, that young YouTuber Kristina Kika Đukić had been a victim of cyberbullying for years. The report also mentions a distressing video posted by Kika, in which she explained what she was going through. She described the harassment she endured and emphasized the importance of being happy and doing what she wanted with her life – according to the Daily Mirror.

Portal medijskapismenost.hr

In Croatia, the government is taking serious measures to protect citizens from media manipulation and violence.

The portal medijskapismenost.hr has been established.

The founders of this portal, the Agency for Electronic Media and UNICEF, have brought together numerous partners who contribute to increasing media literacy in Croatia and enhancing the quality of the portal’s content. From the beginning, the portal’s partners have included the Academy of Dramatic Arts, the Faculty of Political Science, the Croatian Audiovisual Centre, and the Croatian Film Association. Subsequently, the following institutions joined: the Academy of Art and Culture in Osijek, the Department of Communication at the Croatian Judges’ Association, the Department of Communication at the University of Dubrovnik, the Faculty of Education at the University of Zagreb, the VERN University, and the Edward Bernays College of Communication.

„Media literacy is one of the key competencies for living and working in a rapidly evolving and changing digital media world, as well as for active civic participation in social, economic, cultural, and democratic processes.“ – states the portal. The emphasis is placed on educating children and young people in this direction as it is the best way to protect them from potentially harmful media content, misinformation, and propaganda.

Lush Cosmetics

In the global effort to ensure internet safety, major advertisers are also getting involved. The French cosmetics brand Lush deactivated its accounts on Facebook, Instagram, TikTok, and Snapchat on November 26, 2021, intending to highlight the negative impact these platforms have on mental health. The company announced that it will remain off social media until „the platforms provide a safer environment for their users.“

Influencers Academy

In Serbia, during September 2021, the project Influencers Academy  was implemented, bringing together thirteen influencers with around two million followers on Instagram and TikTok. They underwent training aimed at developing skills for critical analysis of media content to create messages responsibly for their audiences. The Influencers Academy project was carried out by the advertising agency Propulsion with support from USAID. „Citizens and businesses have a high level of understanding of the media and digital environment, often exceeding the European average in many areas,“ said Darko Sokolović, director of the agency.

Exhibition Media Literacy Against Fake News

The Press Council organized an exhibition in Niš at the hall of the „Stevan Sremac“ and „Bora Stanković“ high schools as part of the project Building Trust in Media in Southeast Europe and Turkey – Phase Two, supported by the European Commission and UNESCO. According to the organizers, the exhibition features four „totems“ placed in the space, offering students answers to questions such as: Why are fake news bad even though they are entertaining? What are disinformation and who is most likely to spread it?

Vuk Vico

Young influencer Vuk Vico stated in the show Scrolling that influencers in Serbia earn two to three times more than the average salary, „yet people still say that only idiots make videos and that anyone can do it.“

Media Literacy in Serbia is at an Extremely Low Level

Nedim Sejdanović, a journalist and writer, has stated that media literacy in Serbia is at an extremely low level, not only because of the results of various studies but also due to observable indicators and phenomena. „In Serbia, the media continuously violate the professional code and basic rules of the profession, yet they still have a significant influence on public opinion and a high level of trust from citizens, as they themselves claim. This actually indicates that both the state and civil society need to work on improving media literacy in the country,“ said journalist and writer Nedim Sejdanović (source: Beta).

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